Apple Event Round Up

Apple just finished up their September 10th event featuring presentations from Tim Cook, Craig Federighi & Phil Schiller. Lets take a look at what happened.

  • Tim came out and spoke about iTunes Festival.  Said 20 million people applied for tickets.  The festival also streamed on Apple TV or via the iOS app
  • Showed photos of the new Stanford Apple Store
  • Craig came out to talk about iOS 7.  Reviewed some of the 200 features
  • New Ring & Alert Tones
  • iOS 7 will be available on September 18th for free
  • Tim came back out to talk about iWork
  • Best selling productivity app on any platform
  • Work, iPhoto and iMovie are now free with any new iOS device activated after September 1, 2013
  • Tim announced that Apple is replacing the iPhone 5 with 2 new models, never done before
  • Phil came out to talk about the new iPhones
  • 5C - Same internals as the iPhone 5 and available in 5 colors: Blue, Green, Pink, White and Yellow
  • $99 for 16GB, $199 for 32GB with two-year contract
  • 5S - Available in White/Silver, White/Gold and Black/Grey, replacing the Slate
  • Powered by a 64 bit A7 chip - first of its kind in a phone - up to 2x faster
  • New chip - M7 is a motion coprocessor. Takes information from the Accelerometer, gyroscope and compass and passes that to apps
  • Same battery life - 10 hours 3G talk time
  • New camera system with a new flash - takes more realistic photos
  • Auto stabilize, Burst Mode and Slow Motion video
  • Touch ID - Fingerprint sensor built into the home button.  Can be used to unlock your iPhone and iTunes purchases
  • 16GB $199, 32GB $299, 64GB $399 with a two-year contract
  • iPhone 4S sticking around at 8GB for free on a two year contract
  • 5C is available for pre-order on the 13th.  5C & 5S available in store (Apple & Mobile) on the 20th
  • Tim came back out to recap the announcement and the event ended with a performance from Elvis Costello

What we did not get: 

  • A 128 GB option
  • Nothing about the iPad, iPod or Apple TV (not that I was expecting anything) 
  • No updated wifi
  • No new product category, again I wasn't expecting one

I was going to get the new phone no matter what. I will be getting the White & Gold iPhone 5S in the 64GB variety. What did you think of the event?  What did you like? What didn't you like? What version will you be getting?   

Apple has posted the keynote, make sure you hit the source link to view it.

Every day, more photos are taken with the iPhone than any other camera. And now with the all-new iSight camera on iPhone 5s, it's even easier to end up with a great photo.

iPhone 5c is more than just a color phone. It's an entirely new expression of what iPhone can be.

Your fingerprint is the perfect password. You always have it with you. And no two are exactly alike. So it made sense to create a simple, seamless way to use it as a password.