TEKSide Presents Week in Review: 7/30-8/5

Apple Updates MacBook Pro with Retina Display

Apple refreshed its premium MacBook Pro with Retina display lineup, bumping the CPU speeds and RAM, as well as dropping the prices of the high-end models, ahead of the release of OS X 10.10 Yosemite.

Prior to this upgrade the base version of the 13.3-inch MacBook Pro with Retina display featured a 2560-by-1600 resolution at 227 pixels per inch retina display, 2.4GHz dual-core Intel Core i5 CPU, 4GB of 1600MHz DDR3L RAM, and 128GB of PCIe-based flash storage, and it had a price tag of $1,299. For the same price this model now comes with a 2.6 GHz Intel Core i5 chip and 8GB of memory.

The base version of the beefier 15.4-inch with Retina display model came with a 2880-by-1800 resolution at 220 pixels per inch display, 2.0GHz quad-core Intel Core i7 CPU, 8GB of 1600MHz DDR3L RAM, and 256GB of PCIe-based flash storage, all of which would have set you back $1,999. Following the refresh this now comes with a 2.2GHz CPU and 16GB of RAM.

Apple has also updated pricing, with the higher-priced 15.5-inch model featuring a discrete Nvidia GPU now down from $2,599 to $2,499.

The 13.3-inch non-Retina MacBook Pro with 2.5GHz dual-core Intel Core i5 still starts at $1,099.

Apple officially welcomes Beats to the family

Today we are excited to officially welcome Beats Music and Beats Electronics to the Apple family. Music has always held a special place in our hearts, and we’re thrilled to join forces with a group of people who love it as much as we do. Beats cofounders Jimmy Iovine and Dr. Dre have created beautiful products that have helped millions of people deepen their connection to music. We’re delighted to be working with the team to elevate that experience even further.

It will be interesting to see the future integration of Beats and the iTunes experience or possibly even hardware.

Apple eliminating redundant positions at Beats This can be expected with any merger between two companies. Positions will exist in both places that will need to disappear or merge into one since the deal has been finalized. It's unfortunate for the employees involved but, it's just business.

With Apple-Beats deal complete, Ian Rogers to run iTunes Radio

Rogers, a former Yahoo executive, will run both teams to create cohesion in Apple’s streaming-music options, according to the people familiar with the matter. Pandora and Spotify, the two-biggest streaming music services, each offer both a free ad-supported service and a subscription-based service.

Apple and Beats use Siri and Pills to Promot Dr. Dre's celebratory party in new video ad

Upon the Apple and Beats official announcement the official Beats twitter account posted a new video ad that promotes the deal. They poke fun at the party that Dr. Dre held privately where Dre unofficiallay spilled the beans about the acquisition.

Apple releases new iPhone 5s ad "Dreams"

Apple has releases yet another new ad to it's YouTube channel, called Dreams. The ad showcases a number of iPhone owners using their phones in various professional and personal settings that range from art to fighting fires. The ad also showcases a number of apps that they detail on the Powerful website.

Apple releases iOS 8 Beta 5 & OS X Yosemite Beta 5

OS X Details: Lots of visual changes here

  • Spotlight, Calculator and system preference bar tweaks
  • New Setting to show full URLs in Safari 8.0
  • Safari improvements

iOS Details:

  • Minor UI tweaks
  • New settings for photo management
  • SMS relay - ability to send SMS to other devices
  • Health App enhancements

Apple TV also got a UI redesign

Apple hires former Nike exec to lead Social Media efforts

Musa Tariq, the former social media chief for Nike and Burberry, will be working for on the social media team for Apple.  Interesting that Apple added someone that worked very close with new SVP of retail and with Nike, whom Apple has a well established relationship with.  

Thats the news for the week.  September is a week closer.  That means news & rumors about the next Apple event are sure to kick up a notch or two.I know I am excited.  

On a side note, I wanted to send a big THANK YOU to Blake for covering the Week In Review while I was on vacation.